Test Bank for New Products Management 12th Edition By Crawford

Test Bank for New Products Management 12th Edition By Crawford

Test Bank for ABCs of Relationship Selling Through Service 7th CANADIAN Edition By Futrell

Test Bank for ABCs of Relationship Selling Through Service 7th CANADIAN Edition By Futrell

Test Bank for Advertising and Promotion 7th CANADIAN Edition By Guolla

The Test Bank for Advertising and Promotion 7th CANADIAN Edition By Guolla will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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Test Bank for Advertising and Promotion 7th CANADIAN Edition By Guolla
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Table Of Contents
Table of ContentsPart 1 Understanding Integrated Marketing Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning Strategy Decisions CHAPTER 7 Creative Strategy Decisions CHAPTER 8 Creative Tactics Decisions CHAPTER 9 Measuring the Effectiveness of the Promotional Message Part 3 Delivering the Message CHAPTER 10 Media Planning and Budgeting for IMC CHAPTER 11 Broadcast Media CHAPTER 12 Print Media CHAPTER 13 Out-of-Home Media Part 4 Strengthening the Message CHAPTER 14 Sales Promotion CHAPTER 15 Public Relations CHAPTER 16 Direct Marketing CHAPTER 17 Internet Media CHAPTER 18 Social Media Part 5 Advertising and Society CHAPTER 19 Regulatory, Ethical, Social, and Economic Issues for IMC