Test Bank for Essentials of Marketing 17th Edition By Perreault

Test Bank for Essentials of Marketing 17th Edition By Perreault

Test Bank for Marketing 15th Edition By Kerin

Test Bank for Marketing 15th Edition By Kerin

Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By Belch

The Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By Belch will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
was $49.99 Special Price $34.99
In stock
SKU
Test Bank for 1260259315
Free Sample
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By Belch
Links

The Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 12th Edition By Belch includes Real-World Questions & Answers for Serious Test-Prepping.

Fully digital so you can start studying IMMEDIATELY

Download your FREE sample now!

Looking for a fast and stress-free way to prep for that upcoming exam? This test bank is all you need. It will help you master key concepts and get a thorough understanding of what to expect in your test.

This test bank is ideal for anyone who needs to cram before a big test. It enables you to get hands-on practice for demonstrating your knowledge and upping your grades. Be fully prepared so you can approach your test with confidence—no surprises. This test bank is recommended as being one of the most effective and efficient ways to prep for any exam.

This digital test bank

* can be downloaded instantly—buy now and get busy studying.

* works perfectly on a laptop, phone, tablet or any other device so you can study your way, anytime, anywhere.

* covers ALL chapters in the table of contents listed on our website so you can quickly review material and reinforce key concepts.

This test bank is just what you need to get through your classes when you are pressed for time and you need to cover the material in a hurry. It’s also perfect for improving scores, as this resourceful study guide has been proven to increase the overall understanding of any subject matter. It can also help prepare you for future courses when what you are learning today is considered a prerequisite.

Professionally created to provide realistic questions with correct answers. The majority of questions are in the multiple choice format. These are the same types of questions you are most likely to find on the exam. You can have confidence these questions cover all the major concepts found the in book.

This essential tool can make your academic dreams come true. Give yourself the advantage you deserve. This is the real-world practice you need to improve your test-taking skills. While results may vary, using this study guide wisely is likely to lead to significantly higher scores.

Still not sure? Download our FREE sample to give the test bank a test-drive. We’re confident you will quickly see just how valuable and helpful this information is for scoring higher on your exams.

Buy now, and get busy studying!

Table Of Contents
Table of ContentsPart One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESS Part Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AGENCIES AND OTHER MARKETING COMMUNICATION ORGANIZATIONS 4 PERSPECTIVES ON CONSUMER BEHAVIOR Part Three Analyzing the Communication Process 5 THE COMMUNICATION PROCESS 6 SOURCE, MESSAGE, AND CHANNEL FACTORS Part Four Objectives and Budgeting for Integrated Marketing Communications Programs 7 ESTABLISHING OBJECTIVES AND BUDGETING FOR THE PROMOTIONAL PROGRAM Part Five Developing the Integrated Marketing Communications Program 8 CREATIVE STRATEGY: PLANNING AND DEVELOPMENT 9 CREATIVE STRATEGY: IMPLEMENTATION AND EVALUATION 10 MEDIA PLANNING AND STRATEGY 11 EVALUATION OF MEDIA: TELEVISION AND RADIO 12 EVALUATION OF MEDIA: MAGAZINES AND NEWSPAPERS 13 SUPPORT MEDIA 14 DIRECT MARKETING 15 THE INTERNET: DIGITAL AND SOCIAL MEDIA 16 SALES PROMOTION 17 PUBLIC RELATIONS, PUBLICITY, AND CORPORATE ADVERTISING Part Six Monitoring, Evaluation, and Control 18 MEASURING THE EFFECTIVENESS OF THE PROMOTIONAL PROGRAM Part Seven Special Topics and Perspectives 19 INTERNATIONAL ADVERTISING AND PROMOTION 20 REGULATION OF ADVERTISING AND PROMOTION 21 EVALUATING THE SOCIAL, ETHICAL, AND ECONOMIC ASPECTS OF ADVERTISING AND PROMOTION 22 PERSONAL SELLING