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Test Bank for Contemporary Marketing 18th Edition by Boone

The Test Bank for Contemporary Marketing 18th Edition by Boone will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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Test Bank for Contemporary Marketing 18th Edition by Boone
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Table Of Contents
Table of ContentsPart I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior. 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research. Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts. 12. Developing and Managing Products. Part V: PRICING DECISIONS. 13. Pricing Concepts. 14. Pricing Strategies. Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management. 16. Retailing and Direct Marketing. Part VII: PROMOTIONAL DECISIONS. 18. Integrated Marketing Communications, Advertising, and Public Relations.