The Test Bank for Contemporary Marketing 18th Edition by Boone includes Real-World Questions & Answers for Serious Test-Prepping.
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|Table of Contents||Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior. 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research. Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts. 12. Developing and Managing Products. Part V: PRICING DECISIONS. 13. Pricing Concepts. 14. Pricing Strategies. Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management. 16. Retailing and Direct Marketing. Part VII: PROMOTIONAL DECISIONS. 18. Integrated Marketing Communications, Advertising, and Public Relations.|