Test Bank for Entrepreneurship and Effective Small Business Management 11th Edition by Scarborough

Test Bank for Entrepreneurship and Effective Small Business Management 11th Edition by Scarborough

Test Bank for Strategic Staffing 3rd Edition by Phillips

Test Bank for Strategic Staffing 3rd Edition by Phillips

Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti

The Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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The Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti includes Real-World Questions & Answers for Serious Test-Prepping.

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Table Of Contents
Table of ContentsTable of ContentsUNIT 1 Entrepreneurial PathwaysChapter 1 Entrepreneurs Recognize OpportunitiesChapter 2 FranchisingChapter 3 Finding Opportunity in an Existing BusinessChapter 4 The Business Plan: Road Map to SuccessHonest Tea Business PlanUNIT 2 Who Are Your Customers?Chapter 5 Creating Business from OpportunityChapter 6 Exploring Your MarketUNIT 3 Integrated MarketingChapter 7 Developing the Right Marketing Mix and PlanChapter 8 Pricing and Credit StrategiesChapter 9 Integrated Marketing CommunicationsChapter 10 Marketing GloballyChapter 11 Smart Selling and Effective Customer ServiceUNIT 4 Show Me the Money: Finding, Securing, and Managing ItChapter 12 Understanding and Managing Start-Up, Fixed, and Variable CostsChapter 13 Using Financial Statements to Guide a BusinessChapter 14 Cash Flow and TaxesChapter 15 Financing Strategy: Debt, Equity, or Both?UNIT 5 Operating a Small Business EffectivelyChapter 16 Addressing Legal Issues and Managing RiskChapter 17 Operating for SuccessChapter 18 Location, Facilities, and LayoutChapter 19 Human Resources and ManagementUNIT 6 Leadership, Ethics, and ExitsChapter 20 Leadership and Ethical PracticesChapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand