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Test Bank for Essentials of Services Marketing 3rd Edition by Wirtz

The Test Bank for Essentials of Services Marketing 3rd Edition by Wirtz will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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The Test Bank for Essentials of Services Marketing 3rd Edition by Wirtz includes Real-World Questions & Answers for Serious Test-Prepping.

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Table Of Contents
Table of ContentsPART I — UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: Introduction to Services Marketing Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets PART II — APPLYING THE 4Ps OF MARKETING TO SERVICES Chapter 4: Developing Service Products and Brands Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers PART III — DESIGNING AND MANAGING THE CUSTOMER INTERFACE Chapter 8: Designing Service Processes Chapter 9: Balancing Demand and Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage PART IV — DEVELOPING CUSTOMER RELATIONSHIPS Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery PART V — STRIVING FOR SERVICE EXCELLENCE Chapter 14: Improving Service Quality and Productivity Chapter 15: Building a World-Class Service Organization