The Test Bank for Global Marketing 9th Edition by Keegan includes Real-World Questions & Answers for Serious Test-Prepping.
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* covers ALL chapters in the table of contents listed on our website so you can quickly review material and reinforce key concepts.
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Professionally created to provide realistic questions with correct answers. The majority of questions are in the multiple choice format. These are the same types of questions you are most likely to find on the exam. You can have confidence these questions cover all the major concepts found the in book.
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|Table of Contents||Part I: Introduction 1. Introduction to Global Marketing Part II: The Global Marketing Environment 2. The Global Economic Environment 3. The Global Trade Environment 4. Social and Cultural Environments 5. The Political, Legal, and Regulatory Environments Part III: Approaching Global Markets 6. Global Information Systems and Market Research 7. Segmentation, Targeting, and Positioning 8. Importing, Exporting, and Sourcing 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances Part IV: The Global Marketing Mix 10. Brand and Product Decisions in Global Marketing 11. Pricing Decisions 12. Global Marketing Channels and Physical Distribution 13. Global Marketing Communications Decisions I: Advertising and Public Relations 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 15. Global Marketing and the Digital Revolution Part V: Strategy and Leadership in the Twenty-First Century 16. Strategic Elements of Competitive Advantage 17. Leadership, Organization, and Corporate Social Responsibility|