The Test Bank for M Marketing 5th Edition By Grewal includes Real-World Questions & Answers for Serious Test-Prepping.
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* covers ALL chapters in the table of contents listed on our website so you can quickly review material and reinforce key concepts.
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|Table of Contents||section one ASSESSING THE MARKETPLACE Chapter 1 Overview of Marketing Chapter 2 Developing Marketing Strategies and a Marketing Plan Chapter 3 Social and Mobile Marketing Chapter 4 Marketing Ethics Chapter 5 Analyzing the Marketing Environment section two UNDERSTANDING THE MARKETPLACE Chapter 6 Consumer Behavior Chapter 7 Business-to-Business Marketing Chapter 8 Global Marketing section three TARGETING THE MARKETPLACE Chapter 9 Segmentation, Targeting, and Positioning Chapter 10 Marketing Research section four VALUE CREATION Chapter 11 Product, Branding, and Packaging Decisions Chapter 12 Developing New Products Chapter 13 Services: The Intangible Product section five VALUE CAPTURE Chapter 14 Pricing Concepts for Establishing Value section six VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN Chapter 15 Supply Chain and Channel Management Chapter 16 Retailing and Omnichannel Marketing section seven VALUE COMMUNICATION Chapter 17 Integrated Marketing Communications Chapter 18 Advertising, Public Relations, and Sales Promotions Chapter 19 Personal Selling and Sales Management|