Test Bank for Marketing 2nd Australian Edition by Grewal

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Test Bank for Marketing 4th Canadian Edition by Grewal

The Test Bank for Marketing 4th Canadian Edition by Grewal will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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Test Bank for Marketing 4th Canadian Edition by Grewal

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Table Of Contents
Table of Contents
SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment 
SECTION TWO: Understanding the Marketplace
Chapter 4: Consumer Behaviour 
Chapter 5: Business-to-Business Marketing
SECTION THREE: Targeting the Marketplace
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
SECTION FOUR: Value Creation
Chapter 8: Developing New Products 
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: The Intangible Product 
SECTION FIVE: Transacting Value
Chapter 11: Pricing Concepts and Strategies: Establishing Value 
SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain
Chapter 12: Distribution Channels 
Chapter 13: Retailing and Omnichannel Marketing
SECTION SEVEN: Value Communication
Chapter 14: Integrated Marketing Communications 
Chapter 15: Advertising, Sales Promotions, and Personal Selling 
Chapter 16: Social and Mobile Marketing
SECTION EIGHT: Marketing in the Global Environment
Chapter 17: Global Marketing 
Chapter 18: Ethics and Socially Responsible Marketing