The Test Bank for Marketing 4th Canadian Edition by Grewal includes Real-World Questions & Answers for Serious Test-Prepping.
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|Table of Contents|
SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Analyzing the Marketing Environment
SECTION TWO: Understanding the Marketplace
Chapter 4: Consumer Behaviour
Chapter 5: Business-to-Business Marketing
SECTION THREE: Targeting the Marketplace
Chapter 6: Segmentation, Targeting, and Positioning
Chapter 7: Marketing Research
SECTION FOUR: Value Creation
Chapter 8: Developing New Products
Chapter 9: Product, Branding, and Packaging Decisions
Chapter 10: Services: The Intangible Product
SECTION FIVE: Transacting Value
Chapter 11: Pricing Concepts and Strategies: Establishing Value
SECTION SIX: Value Delivery: Designing the Distribution Channel and Supply Chain
Chapter 12: Distribution Channels
Chapter 13: Retailing and Omnichannel Marketing
SECTION SEVEN: Value Communication
Chapter 14: Integrated Marketing Communications
Chapter 15: Advertising, Sales Promotions, and Personal Selling
Chapter 16: Social and Mobile Marketing
SECTION EIGHT: Marketing in the Global Environment
Chapter 17: Global Marketing
Chapter 18: Ethics and Socially Responsible Marketing