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Test Bank for Marketing 4th Edition by Burrow

The Test Bank for Marketing 4th Edition by Burrow will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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Test Bank for Marketing 4th Edition by Burrow

The Test Bank for Marketing 4th Edition by Burrow includes Real-World Questions & Answers for Serious Test-Prepping.

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Table Of Contents
Table of Contents 1. Marketing Today and Tomorrow. 2. Socially Responsible Marketing. 3. Marketing Begins with Economics. 4. The Basics of Marketing. 5. Marketing Information and Research. 6. Marketing Starts with Customers. 7. Competition Is Everywhere. 8. Social Media and E-Commerce. 9. Develop a Marketing Strategy and Marketing Plan. 10. Develop Successful Products. 11. Services Need Marketing. 12. Business-to-Business Marketing. 13. Distribution. 14. Determine the Best Price. 15. Promotion. 16. Advertising. 17. Selling. 18. Marketing in a Global Economy. 19. Manage Risk. 20. Finance Marketing Activities. 21. Entrepreneurship and Marketing. 22. Take Control with Management. 23. Plan a Future in Marketing.