The Test Bank for Marketing An Introduction 13th Edition by Armstrong includes Real-World Questions & Answers for Serious Test-Prepping.
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|Table of Contents||Part 1: Defining Marketing and the Marketing Process 1. Marketing Creating Customer Value and Engagement 2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Customer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Understanding Consumer and Business Buyer Behavior Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix 6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers 7. Product, Services, and Brands Building Customer Value 8. Developing New Products and Managing the Product Life Cycle 9. Pricing Understanding and Capturing Customer Value 10. Marketing Channels Delivering Customer Value 11. Retailing and Wholesaling 12. Engaging Customers and Communicating Customer Value Advertising and Public Relations 13. Personal Selling and Sales Promotion 14. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 15. The Global Marketplace 16. Sustainable Marketing Social Responsibility and Ethics|