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Test Bank for New Products Management 12th Edition By Crawford

The Test Bank for New Products Management 12th Edition By Crawford will help you get ready for your upcoming exam. Download the free sample and see how we can help you get the grades you deserve!
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Table Of Contents
Table of ContentsPART ONE Overview and Opportunity Identification/Selection 1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identification and Selection: Strategic Planning for New Products PART TWO Concept Generation 4. The Product Concept and Ready-Made New Product Ideas 5. New Product Ideas: The Problem Find-Solve Approach 6. New Product Ideas: Analytical Attribute Approaches PART THREE Concept/Project Evaluation 7. Concept Evaluation and Testing 8. The Full Screen 9. Sales Forecasting and Financial Analysis 10. Product Protocol PART FOUR Development 11. Design 12. Development Team Management 13. Product Use Testing PART FIVE Launch 14. Strategic Launch Planning 15. Implementation of the Strategic Plan 16. Market Testing 17. Launch Management 18. Public Policy Issues